I'm Amitoj — a Product Designer and Front-end Developer, graduated from SFU's School of Interactive Arts & Technology. I find creative solutions to make technology more user friendly, grounded in human-centred design.
I'm a Product Designer and Front-end Developer. I graduated from SFU's School of Interactive Arts & Technology with a concentration in designing for interactions.
My passion in design stems from my interest in finding creative solutions to make technology more user friendly. Through my studies I have gained a solid foundation in design principles and human-centred design approaches.
With excellent communication and teamwork skills, I am eager to contribute my expertise to a team where I can learn and grow as a designer to create innovative projects.
Empowering world travel with a guided end-to-end air travel experience.
Star Alliance connects 26 member airlines and over 1,000 destinations — yet passengers still navigate a fragmented mess of apps, third-party trackers, and physical airport signs to get from A to B.
This IAT 438 project reimagines what a native Star Alliance mobile companion could look like: one app, one account, seamlessly guiding travellers through the entire journey — before, during, and after every flight.
Passengers navigate a fragmented landscape of airline apps, third-party trackers, and airport signs — each covering only part of the picture. Star Alliance connects 26 airlines and 1,000+ destinations, yet lacks a unified companion for its travellers.
"I feel excited when flying, but stressed and unprepared at the airport."
"The most annoying part is missed connecting flights and subsequent inappropriate arrangements by the airline."
"Sometimes I can bring in items and sometimes I can't — I literally won't know till I try."
Our initial focus on flight connections alone was too narrow. Through research, we identified that stress spans the entire journey — so the final scope became a comprehensive pre, during, and post-trip guidance system.
Everything a traveller needs before leaving home — flights, documents, baggage, and destination planning — unified in one place.
Upcoming flights are automatically populated from Star Alliance data, providing a unified access point for travel planning. Unlike third-party tracking apps, Star Alliance automatically loads upcoming and previous flight data — reducing cognitive overhead.
Flight tickets act both as a boarding pass and as a dashboard for accessing key flight information and preparation details — Documents, Baggage, Timeline, Airport Amenities, and Destination all one tap away. Unified access keeps navigation shallow, creating feature clarity.
To address packing stress, airline-specific baggage guidance is provided through AR measurement, and packing restrictions are available through search. Checked, carry-on, oversized, and restricted items are all clearly explained.
Green on-time indicators reinforce a sense of calm and timeliness, helping passengers feel they are on schedule. Colour-coded flight cards — red for Air Canada, yellow for Star Alliance partners — make multi-flight journeys immediately legible.
We adopted standard airport signage for gate and baggage carousel directions, minimising cognitive load by matching familiar visual patterns travellers already know from physical airports.
To address planning stress, destination itinerary suggestions with nearby attractions and restaurants are included to jumpstart trip planning. The Destination screen organises suggestions into Trip Bundles — convenient mini-itineraries of places that can be visited in one day.
A traveller's account is connected to the Frequent Flyer Number obtained when booking flights — usable across all 26 Star Alliance member airlines. One login, one dashboard, no matter which carrier you fly.
From the moment you leave home to the moment you arrive at your destination — live timelines, airport guidance, proactive notifications, and disaster recovery.
To address airline procedure stress, travellers get a live updating timeline of events to prepare them for the next steps. It auto-updates as travellers pass through checkpoints, letting them focus on what's ahead while keeping past steps accessible for reference.
Travellers have direct access to chat and call support during their trip, reassuring them they aren't figuring it out on their own. Unlike third-party apps, Star Alliance supports dynamic trip modification — reducing stress through traveller guidance.
Notifications help travellers stay on time, providing peace of mind that they can enjoy the airport's amenities without fear of missing their flight. Triggered at the right moments — not all at once.
To address flight uncertainty, missed or cancelled flights can be rescheduled directly from the app, giving travellers agency over their schedule. The timeline flags missed connections automatically with a "Rebook Flight" prompt — clear and automatic communication.
To address airport stress and make layovers memorable, unique sights, lounges, and restaurants are highlighted in the Airport Amenities screen. Airport suggestions provide direction and entertainment during typically boring waits — Maple Leaf lounge, Plaza Premium, nearby restaurants, local attractions.
Physical-style cards available at Star Alliance affiliate lounges create a collector mindset, encouraging travellers to visit more lounges and more airports. Each card celebrates the airport's city and carries a unique tagline — "Land of the mountains" for YVR, "Beacon of the sea" for HKG, "Vision from the future" for SIN.
On arrival, logistical guidance about connectivity, transport, and currency are immediately available. Network access and e-SIM options, directions to currency exchange, public transit, taxi and bus transit information — all so travellers can seamlessly transition into their destination city.
The journey doesn't end at landing. Points, memories, and the next adventure — all surfaced to keep travellers engaged with Star Alliance.
To engage travellers in points collection, points are presented as concrete free flight offers and progress towards Gold or Silver membership status. Unlike individual airline apps, Star Alliance aggregates points across all member airlines and offers deals accordingly — encouraging more travel.
After landing, travellers can reflect on their journey through the Flight History screen — a world map tracing the full route, total air time, distance, planes flown, countries and continents visited. A permanent travel memory that grows with every trip.
Unlike third-party trackers, Star Alliance automatically populates upcoming and previous flights from its own data — eliminating the manual input that contributes to planning overhead.
The boarding pass doubles as a navigation hub, with quick-access icons for Documents, Baggage, Timeline, Airport Amenities, and Destination below — keeping navigation shallow and feature-clear.
Green colour on departure time indicators reinforces a sense of calm and timeliness, helping passengers feel on schedule — using colour psychology to reduce ambient travel anxiety.
Gate and baggage carousel directions adopt the visual language of airport signage — familiar yellow/black and brown/white formats — minimising cognitive load through recognition over recall.
A unique capability of the Star Alliance platform — baggage is tracked across member airlines in a single view, something no single airline app can offer.
Points are presented not as abstract numbers but as concrete free trip offers and membership milestones — making the reward tangible and encouraging continued travel booking.
A learning app for students with ADHD
The goal of the project is to create a study tool for students with inattentive ADHD to help them better complete their school work. We focused on students aged 12–17 attending secondary school or high school in Canada — a transitional phase where students handle more complex tasks independently.
ADHD is one of the most common neurodevelopmental disorders, yet inattentive ADHD can go undiagnosed or misunderstood. These students may be perceived as lazy, unmotivated, or forgetful, leading to frustration for both students and educators.
Blues and greens act as calming colours, while yellows and oranges are energizing. Bright colours, high contrast, and red can cause stress and anxiety in ADHD individuals — so our palette avoids these deliberately.
